What's new on OnlineAmmoFinder

July 6, 2026

• On product pages that show a price comparison, we now always display the 'Confident matches' heading, marking it 'None' when there aren't any, so a result with only looser 'possible' matches reads clearly at a glance instead of looking like part of the comparison is missing.

• On product pages we made it clearer which buttons send you to a retailer to buy, versus links that stay on our site. The main button now reads 'Buy at <retailer>' (it used to say 'View at'), and in the price comparison each retailer's button now says 'Buy at <retailer>' too, instead of a generic 'View', since it takes you to that store rather than to a page here. We also added a small product photo to each comparison row that enlarges when you hover over it.
• We redesigned the product cards on the browse and category pages so it's clearer what each button does. There's now a prominent green Buy button, labeled with the retailer's name, that takes you straight there to purchase. The product title opens our own product page instead (details, cost per round, price history, and where else the ammo is in stock), and separate Details and Add to list buttons sit below, so buying, comparing prices, and saving to your list are each their own obvious action. The new layout carries over to the table view too.

• Some product pages now show a price comparison: the same box of ammo at other retailers we track, with each one's price and how much more or less it is than the listing you're viewing. Spot the better deal without opening a dozen tabs. We're starting with a limited set of calibers while we test this, matching by product and box size. Shotgun shells are not included yet, but we're working on adding them. Each match is labeled a confident or possible match, and we'll keep improving the matching over time.

• For folks who suggest the correct category on lots of products: thank you, we genuinely appreciate it. To make it less tedious, once you have submitted a few, the confirmation popup now closes on its own after a couple seconds, so you do not have to click through it every time. We are always trying to make helping out more painless.
• We sharpened the price history chart. Hovering now shows the exact price that was in effect on that date, instead of jumping to the next change once you passed the halfway point between two points, and the tooltip tells you when that price was set. Dots mark the days the price changed.
• Product pages now show the cost per round right next to the price, and the price comparison lists each retailer's cost per round too, so value is easy to spot at a glance.

• Stock changes now register more promptly, so loads that sell out are marked out of stock sooner and what you see more closely reflects current availability.
• We tuned our scanning engine to surface more in-stock ammo across the retailers we track, so search results and cost-per-round comparisons show a fuller picture of what's actually available.